User Experience Design Leadership in Toronto

Michael MacLennan Profile Image

Balancing the needs of users, business, and technology to build great products.

I am a Toronto-based User Experience and Product Designer with over 20 years of experience. Currently, I am the Senior Manager of Experience and Design at Bell Media, leading a talented team to build exceptional digital properties and mobile applications and Smart TV experiences.

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About

I am an award-winning UX design leader with a track record of driving results for Fortune 500 companies. My background spans both hands-on execution and team management, crafting experiences across web, mobile, tablet, and 10-foot Smart TV interfaces. I specialize in helping large brands navigate and dominate the digital space, with deep expertise in the e-commerce, automotive, hospitality, and finance sectors.

Outside of work, you can usually find me on my bike, riding the streets and trails in and around Toronto.

Select Client List

  • Hospitality: Hyatt and Four Seasons
  • Automotive: Jeep and Hyundai
  • Finance Sector: Toronto Dominion, Royal Bank of Canada, Moneris
  • Medical Sciences: Takeda Pharmaceuticals, Netramark and Pfizer
  • Additional Clients: Sprint, Intel and Coca-Cola

Areas of Speciality

  • Team Management and Leadership
  • User Experience Design
  • Design Strategy
  • User Testing
  • Mobile and Responsive Experience Design
  • 10ft and Smart TV Experience Design
  • Product Design
  • Rapid and Interactive Prototyping
  • Interaction Design

Get in touch. 

Please feel free to reach out to me to request access to my portfolio or to chat about potential collaboration opportunities.

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